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An Indian summer in Palo Alto

Ankit Gupta (left) and Akshay Kothari, co-founders of Alphonso Labs in Palo Alto, California, with the Pulse news reader Application on an iPad. Pulse news reader is one of the most downloaded Apps across iOS and Android platforms. The two Indian students have been able to raise US dollar one million for their firm through venture capital and angel funding.

Akshay Kothari and Ankit Gupta are founders of Alphonso Labs, a firm in Silicon Valley that is currently riding on $1 million raised through venture capital and angel funding. The duo, who trace their roots to Rajasthan and gain strength from their families in India, are the brains behind the successful Pulse news reader application for mobile devices. Pulse has won kudos from top technology blogs and even from Apple CEO Steve Jobs.

It started with a challenge. Akshay Kothari and Ankit Gupta were doing their Masters at Stanford University, California, when they enrolled in a students' programme called ‘Launchpad' in their last quarter.

The Institute of Design at Stanford runs the programme as a means of getting its students to experience the ‘design thinking process' on their own entrepreneurial ventures.

In an email interview with The Hindu , Akshay Kothari, now co-founder of Alphonso Labs in Palo Alto with Ankit, recalls: “The whole point of the class was to launch your product. No business plan stuff, no pitch, nothing. Build a product, launch it. Learn from it. So, we bought an iPad the first week of class, and went about building the product. Because of the constraints of the class, we were almost forced to build the whole thing in 4-5 weeks. The iPad was the only investment we made — we had our laptops to code, and that was it.”

News junkies

Their product was Pulse, a news reader application for mobile devices (it is available as free download for iPhone, iPad and Android devices). Both of them are “news junkies” who wanted to design a new type of news aggregator that would take care of two problems news readers face on mobile devices — the difficulty in opening multiple windows, and the utter drabness of RSS (really simple syndication) readers.

So the Pulse news reader app was more visual in its approach; its design, innovative and hip. And there was finally a non-geeky way to add news sources. No copy pasting of codes or scary jargons like XML feeds. The app was a quickfix for anyone who wanted to follow multiple sources of various kinds — newspaper sites, tech blogs, Facebook links — all in one place.

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